Christopher Craft is the man with the plan. In 1998, the Houston native conceptualized a record label while he was studying science at Morehouse College, alongside friend and future partner, Lamar Gilliam.
After enjoying surprise success around campus for the music he dabbled with, Craft and Gilliam decided to make it official in 2003, when they officially established Shaman Work Recordings.
As CEO of Shaman Work, Christopher Craft bears the brunt of the business side of running the label. Aside from his talents in the production room, Chris handles most of the contracts and financial decisions.
Don't let the brains fool you-Chris is more than just the paper pusher of the "Triad" (a nickname used to describe Craft and his partners). Craft is instrumental behind the scenes as well. The songwriter/ producer takes pride in his own musicality and regularly contributes to artist's work. His commercial debut occurred when he produced a track for his other future partner, John Robinson, and his group Scienz of Life. "God Core" was featured on their album, Coming Forth By Day in 2000.
Craft's passion for hip-hop continues to fuel his motivation. "We're doing our duty to heal the industry," he says. "We want to continue to blaze our own path and to show the world that quality independent music has a place in this industry."
Craft also takes pride in Shaman's diverse, eclectic talent roster. "I like artists that are leaders and that push the envelope," he says. "I respect an artist that challenges me and challenges him or herself to be a better musician."
The eternal entrepreneur, Craft owns numerous companies including Aljera Music, Inc. (a label dedicated to his late parents), a real estate investing firm, and AMDG Holdings, LLC which he has used to open a string of Planet Smoothie stores in South Carolina.
Standing confidently alongside his partners, Craft is ready, willing, and able to take Shaman Work to the next level.
He resides in South Carolina with his wife and daughter.