Candidates can only try to improve the website’s performance. If they guarantee a top 3 ranking on Google SERPs for a keyword they are either lying or they will use unethical practices to achieve the goal. Several tools are used to diagnose a site’s performance, practices and even competitors’ SEO success. Some of the most popular tools are Moz and SEMrush, however, you can conduct a quick search to familiarize yourself with the popular tools before the interview.

Sometimes you need to go for those smaller keywords to build your content authority. Most Small Business specialists describe some kind of mix of the above tasks when asked about a typical workday, stating that the actual time spent on each depends on what’s currently going on. The software breaks down all links going to the top sites that are ranking on a SERP and tells you what kind of anchor text they have in their backlinks so you can match it. Trendstastic is a Google Chrome plugin that augments the search result page with Google Trends data. This can be useful when creating content, optimizing content and of course understanding search volume trends.

Such as, you can audit your website for any kind of on-page and technical issues, manage backlinks, do keyword keywords, and track your positions in real-time. SEO PowerSuite also lets you monitor your SERP competitors to always stay aware of their actions. Any idea how the latest Google algorithm updates impacted your company’s website? And what about keywords—are you sure you’re chasing the right ones, not just those with the largest search volume?

Ask the experts how well they know Google’s guidelines and whether they strictly adhere to them. As you implement changes, you track them — then the cycle repeats. Long-term business growth is a pillar of SEO, but you can still judge SEO experts’ pace via their answer. While it’s not necessary to learn the ins and outs of SEO yourself, you can still stay aware of the impacts thattechnical SEOhas on your site for your visitors.

All you have to do is select a category and the tool displays multiple topics that you can work with. HARO is a popular connection platform whereby journalists or publishers can submit a ‘callout’ – typically this includes a brief of what they are writing and the kind of submissions they want. Then, expert sources can respond to the callout and ‘pitch’ the journalist or writer in a few paragraphs that answers the brief.

In-house roles take many shapes, from employing part-time, contractor-like SEOs to staffing a complete digital marketing team. The best option for you and your business will largely depend on your size, industry, target audience, and marketing budget. While most brands are moving toward in-house teams, medium to small businesses might find a hybrid approach most effective and cost-efficient. An SEO consultant could be the perfect solution for your business if you already have members on your team who can execute SEO-related tasks. For example, if you have both a copywriter and programmer on staff, these professionals may be able to implement much of the SEO recommendations provided by a consultant.

Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then. A well-known option that I’d recommend for competition analysis is MOZ, though SEMrush has similar tools, too. I often recommend that individuals looking to find their perfect SEO toolbelt start off with both and see which fit their needs and understanding more.

You have a great website, logo and vision for exactly what you want your potential clients to do when they see your information for the first time. What you don’t have is the thousands of visitors that make a website do its job. If you frequently work with clients in other industries, you likely need to explain your work and how SEO can benefit their business. To do this, you need to take the key points from this intricate, complicated topic and break it down into digestible pieces of information for the average person to understand. Page usability also plays a factor in where it ranks in searches.